Mobile
applications are a big market, especially for companies that are new to the
world of Mobile
App Development. High price
tags and high levels of uncertainty - a bad combination for any business. For
the new companies, the development of mobile applications can often become
bloated, with the final cost far exceeding the initial budget, to the disgrace
of developers and business owners. Any attempt to cut corners, on the other
hand can result in critical errors such as accidents, confusing user
interfaces, or insufficient security - issues that subsequently cause a high failure rate of the user.
Fortunately, these companies can all be addressed by the
creation of a prototype before building the actual mobile application.
What is a prototype Mobile App?
A prototype mobile application is an interactive demo
that depicts the design, functionality and user's flow of an application. Also
called interactive prototypes or wireframes / clickable mockups, the prototype
is created entirely in the design and programming real lack necessary for a
fully functional application. This prototype can be rigorously tested and shown
to internal teams to create a sophisticated and shared vision of what should be
the final product. The prototype is a parent to the application development
process and can be completed as a separate, smaller contract with the
development phase depends on customer satisfaction with the results of the
prototype phase.
Creating a mobile application prototype before committing developing the application comes with several advantages.
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Benefits of Mobile App Prototyping
1. Better clarity.
Clarity around what you will be ultimately built could be
the most important to have before starting the application
development. If unsure about
all aspects of the application, the result can be surprising for stakeholders
(which is rarely a good thing). Mutual understanding of the features provided,
the flow of the user, and even appearance are especially difficult to achieve
without a visual aid - which is why a prototype application can be so valuable.
By building interaction, interface and visual in the prototype, all
stakeholders can view and interact with the application before spending the
money to develop - to ensure that the overall objective of the application is
exactly as expected.
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2. Improved collaboration.
Prototypes enable teams to collaborate and emphasize
quickly and efficiently. Change pillars can be turned around much faster, that
all the work is done in the design rather than development. Repetitions of the
prototype can be deployed several times a week, customers can feel free meaning
(and even encouraged) to ask several series of changes until the application is
perfect. Continuous conversations between UX designers, product owners, and
developers ensure that the solution proposed in the prototype work for all
parties when the project reaches the development stage.
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3. Simpler acceptance.
For organizations, one of the most difficult aspects of
getting an integrated mobile application is achieving the alignment of
stakeholders. Often several parts influence decision making - a technology far
ahead, others question the need for expensive digital technology. One thing is
certain - it is much easier to convince a room full of people to spend $
100,000 on an application when you can show them exactly what it will look like
and how it works, rather than reading through set functional specifications and
ensure them it will be great. Especially when it could be several stages of
internal stakeholders to present, with visual help can be invaluable in
demonstrating value.
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4. No Surprises.
Once stakeholders have accepted the project and the
application was built, the worst thing is for them to be surprised by the
finished product. A finished prototype is also used as a reference for
developers, leaving as little as possible to support and interpretation and
giving rise to an application very closely, if not exactly match what was sold
to the internal team. If a picture is worth a thousand words, the design
process which produces an interactive prototype is worth at least a few dozen
pages of document functional specifications.
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5. More Predictability.
After the team has agreed on a common vision for the
application, as shown in the prototype, development becomes much more
predictable. First, the development team will be able to make more accurate
estimates. A complete understanding of what is being built is much easier to
achieve when developers can click on an interactive prototype in collaboration
with the reading of the document's functional specifications. These higher
estimates certainties dictate the project schedule and budget - which, in turn,
will also be more certain that without the prototype.
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6. Cheaper.
Creating a prototype before creating a mobile or web
itself is not always cheaper. When you have a team of developers who are
equally talented and costly inefficiencies can end up being costly. That's why
it's so important to be clear about what you are building and why before
starting - there are almost always several rounds of feedback and iteration
until the perfect solution is agreed. This design process is simple and
affordable to spend during prototyping, it is strongly encouraged. But if an
application is developed and it turns out he does not meet the originally
planned requirements and rebuild, it can be insanely expensive. Although the
prototype has to go through several rounds of comments, the result will be much
cheaper than if you have to go through even a single round of unexpected
changes in development. Including the prototype phase, the unknowns and risks
are front-loaded - mistakes can be made, additional turns of changes can be
added, the project can be completely cleared - and the project may still result
in a successful application that comes on time and budget.
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Conclusion
There are, of course, some scenarios in which a prototype
is not necessary before starting development. For example, the alignment of
stakeholders may already be complete or requirements are fully known and well
documented. If your business is so lucky, a prototype may not add additional
value proportional to its price.
For the majority, however, the creation of an interactive prototype of an application comes with an initial cost that is relatively small
compared to its advantages: greater clarity, acceptance easier, better
collaboration, fewer surprises, more predictability, and (often) a cheaper
final spending and better final product. For companies that are on the wall
about creating a mobile app, or intimidated by the process and potential risk,
or do not know exactly how to solve specific business problems, design a prototype is one of the best ways to set up your business for mobile
application success.
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